How to Choose the Perfect Date, Time, and Location for Your Event

If you want people to show up to your event, you have to start with 3 simple things: date, time, and location. It sounds simple, but these are the decisions that quietly make or break momentum. Your events can fail long before they’re ever announced because these three choices weren’t strategic.

YOUR DATE: This determines your runway. Some events need weeks of buildup, others need months. Choose a timeline that allows you to communicate clearly, build excitement, and gather people well. Give yourself enough time horizon to gather.

You also want to avoid competing with big moments. Don’t schedule your event on the same day as the Super Bowl, a major concert, or a big local festival. Give it space to stand alone.

TIME: Know your audience and pick a time that is open and available for them. Your event should meet people where they actually are, not where you hope they’ll be. Also, think through how much time are they willing to spend with you? How much do you need accomplish your goals and outcomes.

THE LOCATION: And finally, pick a location that helps you. A great venue creates curiosity and elevates the experience. Also, needs to meet all your practical needs. Find a venue that is half of the draw. 

Before anything else—your date, time, and location set the tone. Get these right, and your event becomes easier to fill. Gathering people is hard so give yourself every advantage to make it easier.