---
title: Two Types of Events Every Organization Needs
description: "The Two Types of Events Every Organization Needs\nMobilization happens through two primary strategies:"
---

[Blog](https://taylorstutts.com/blog)

# [Two Types of Events Every Organization Needs](https://taylorstutts.com/blog/the-two-types-of-events-every-organization-needs-)

 Written by [Taylor Stutts](https://taylorstutts.com/blog/author/taylor-stutts) | Mar 11, 2025 5:16:05 AM

Mobilization happens through **two primary strategies:**

### **1️⃣ "Go & Tell" Events (Outreach Mobilization)**

These events bring your mission *to* the people. Instead of waiting for them to find you, you show up where they are.  
✅ Creating an event for people to learn more you and gain something in return.  
✅ Host strategic gatherings in target cities.  
✅ Creating MeetUp Experiences for similar orgs and potential partners  
✅ Organizing a trip to invite people on.

**Example:** *When we launched The Send, nobody knew what it was. We had to create a massive two-year plan filled with hundreds of outreach events to build momentum before the main gathering. The result? Tens of thousands of people mobilized through Send Experience Nights.*

### **2️⃣ "Come & See" Events (On-Site Immersion)**

These events **bring people into your world.** They give them a taste of what you do so they can experience it for themselves.  
✅ Create and host a strategic summit  
✅ Short training intensives  
✅Onsite Tour of your Organization  
✅ Leadership summits at your base. Become a local expert.   
✅ Online Training

**Example:** *I considered working for YetiCoolers at one point in my life. Before even applying, I was taken on a tour of the office, shown products, signed an NDA on what I saw, met other employees, and got to see first hand behind the scenes of the company. It was worth my entire trip to Austin, Texas. *

*Oftentimes, we are planting seeds that time to grow to fruition. By creating events you planting several seeds of opportunity that can help grow your organization immediately and for the long term.*

**Which one is your organization missing?** If you’re not actively hosting **both** types of events, you’re leaving impact on the table.

### Next Steps:✅ Share this blog with your team & start strategizing. ✅ Identify **one** new mobilization event to implement this year. ✅ Start using **experiential marketing** to inspire action.

 

 

[View full post](https://taylorstutts.com/blog/the-two-types-of-events-every-organization-needs-)

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