Your Organization Needs a Digital Marketing Strategy – Here’s Why

Your Base Needs a Digital Strategy – Here’s Why

🖥 Missions is about going, but in today’s world, if you’re not showing up online, you’re missing half the mission field.

Mission-minded people are engaging with content in new ways. They’re searching, scrolling, and consuming information before making decisions. If your organization isn’t meeting them where they are, someone else will.

✅ Create an online course – Offer free training on missions, leadership, or discipleship.
✅ Tell better stories via email – Share testimonies, vision, and updates that connect.
✅ Launch a podcast or blog – Document what God is doing through your mission.
✅ Optimize your social media – Don’t just post; engage with people authentically.

A strong digital strategy doesn’t replace in-person mobilization—it multiplies it.

The organization who can build in person events to online training and vice-versa is going to see the most growth in the future. Digital marketing combined with experiential marketing will create a synergy to your brand and organization. 

Just think of how many times you have sat and binged content. It could have been something that caught your attention on YouTube that you wanted to learn about or a great series on your favorite streaming platform. People will do the same with the content you create for them. 

NEXT STEPS:

1. What digital ideas do you have that fuel leads and interest into your organization?

2. What are some digital follow ups you can create for people who have attended your events?